tldr; Budget hybrid with custom firmness. Good value, made in USA. Not as durable as premium brands.
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Best praise vs top criticism for Brooklyn Bedding Signature Hybrid
“This is Daehee, previously co-founder of Tuft & Needle (and now Boring Mattress Co.). I'm really sorry to hear about your experience at Target. Expanding into wholesale with retailers like Target was originally a big step for us. It increased our brand exposure and made our mattresses more accessible, which was great. However, wholesale partnerships also created a lot of unforeseen challenges and frustrations for the customer, like the one you faced. Another common issue is bespoke SKUs, which are merely slight variations of existing models provided to the retailer, e.g., "Signature" or "Select" models. After the unfortunate turn of events where private equity bankrupted T&N, I started Boring Mattress Co. to rebuild and return to our roots of simplicity and customer-focused service. I shared some more context on that here: [https://www.reddit.com/r/Mattress/comments/1ac351a/comment/kjv8koo/?utm\_source=share&utm\_medium=web2x&context=3](https://www.reddit.com/r/Mattress/comments/1ac351a/comment/kjv8koo/?utm_source=share&utm_medium=web2x&context=3) Very unfortunate that both parties are leaving you hanging to dry. You shouldn't have to do a chargeback. Feel free to dm me to chat more. I'd like to help figure this out.”
516 Reddit opinions analyzed • Last updated 2/24/2026