e.l.f. Power Grip Primer vs Tarte Shape Tape Concealer

94 facts in comparison

Based on 688 Reddit opinions. Grip Primer leads by 10 points.

688 opinions
Grip Primer leads by 10pts
Reddit's Pick
e.l.f. Power Grip Primer
78%
B
Based on
785 Redditors
Winner

e.l.f. Power Grip Primer

~$11
388 opinions

tldr; Reddit highly recommends the e.l.f. Power Grip Primer for its affordability, ability to mattify, make foundation stay, and create a natural, good-looking base.

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VS
Tarte Shape Tape Concealer
68%
C+
Based on
617 Redditors

Tarte Shape Tape Concealer

~$15
300 opinions

tldr; Reddit comments mostly list Tarte Shape Tape Concealer as a product used, with one user noting poor results when blended with a finger.

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Formula & PerformanceLongevityShade RangeSkin CompatibilityPackaging
FOR
⏱️LON
🎨SHA
❤️SKI
📦PAC
66
Points
52
Points

Score by Category

Formula & Performance
48%44%
Longevity
93%65%
Shade Range
71%
Skin Compatibility
28%42%
Packaging
25%

Why is Shape Tape Concealer better than Power Grip Primer?

  • Better skin compatibility (42% vs 28%)
  • May look "pretty bad" if blended with a finger.
Based on 1,402 Reddit opinions
Slight Edge

Reddit prefers the Grip Primer

Winning by 10 points (78% vs 68%)

Better longevity
Better value
Affordable (around $8).
High confidence (1,402 mentions)

💬Reddit Sentiment

Based on 1,402 Reddit mentions

Overall Rating

Grip Primer
7.8/10
785 mentions
Tape Concealer
6.8/10
617 mentions
FORMULA
Grip Primer4.8/10
Tape Concealer4.4/10
LONGEVITY
Grip Primer9.3/10
Tape Concealer6.5/10
SKIN COMPATIBILITY
Grip Primer2.8/10
Tape Concealer4.2/10
VALUE
Grip Primer9.4/10
Tape Concealer6.7/10
SHADE RANGE
Grip PrimerN/A
Tape Concealer7.1/10
PACKAGING
Grip PrimerN/A
Tape Concealer2.5/10
⚔️

Head to Head

Head to Head

Grip Primer: 3|Tape Concealer: 3
FormulaGrip Primer
Grip Primer48%
Tape Concealer44%
LongevityGrip Primer
Grip Primer93%
Tape Concealer65%
Skin CompatibilityTape Concealer
Grip Primer28%
Tape Concealer42%
ValueGrip Primer
Grip Primer94%
Tape Concealer67%
Shade RangeTape Concealer
Grip PrimerN/A
Tape Concealer71%
PackagingTape Concealer
Grip PrimerN/A
Tape Concealer25%
Grip Primer78%
Tape Concealer68%
Grip Primer wins by 10 points

Key Specs

Spece.l.f. Power Grip PrimerTarte Shape Tape Concealer
Formula Type
Gel-based
Liquid
Key Ingredient
Hyaluronic Acid
Skin Type
All skin types
Finish
Dewy, natural
Matte
Non Comedogenic
Yes

Key Highlights

e.l.f. Power Grip PrimerWinner
💰 Affordable (around $8).
✨ Helps mattify the face.
⏰ Makes foundation stay in place.
✨ Creates a good and natural look.
✨ Pink version contains niacinamide.
Tarte Shape Tape Concealer
⚠️ May look "pretty bad" if blended with a finger.

Topic Battles

Grip Primer: 2|Tied: 0|Tape Concealer: 3
Formula & Performance
Grip Primer wins
Grip Primer
48%
Tape Concealer
44%
⏱️Longevity
Grip Primer wins
Grip Primer
93%
Tape Concealer
65%
🎨Shade Range
Tape Concealer wins
Grip Primer
Tape Concealer
71%
❤️Skin Compatibility
Tape Concealer wins
Grip Primer
28%
Tape Concealer
42%
📦Packaging
Tape Concealer wins
Grip Primer
Tape Concealer
25%

Based on Reddit sentiment across 5 categories

📈Where They Rank

💬What Redditors Actually Say

What Redditors Say

Best praise vs top criticism for e.l.f. Power Grip Primer

Best Praise
+184 pts
amazing work :)))! if you don’t mind me asking, was it elf power grip primer?
r/MakeupAddiction
View
Top Criticism
+88 pts
From my experience the power grip primer caused me more creasing! I forgot to put it in my bag one day and just applied my makeup over my sunscreen like normal and the creases were gone. It could be too slippery for your skin if you are of an oily skin type
r/MakeupAddiction
View
3 more quotes available below

What Redditors Say

Best praise vs top criticism for Tarte Shape Tape Concealer

Best Praise
+10 pts
Tarte Shape Tape. If I can only choose one, that’s it for sure!
r/MakeupAddiction
View
Top Criticism
+151 pts
Thank you! I would say the color corrector and the concealor brush were game changers. I started out just using Shape Tape and a finger to blend and TBH that looked pretty bad.
r/MakeupAddiction
View
3 more quotes available below

📈Historical Price Data

e.l.f. Power Grip Primer
Tarte Shape Tape Concealer
$8$12$16Jun '25Sep '25Sep '25Sep '25Oct '25Nov '25Nov '25Dec '25Mar '26Apr '26Low: $4.99Low: $10Current: $11Current: $15
e.l.f. Power Grip Primer
All-time low: $2.99(2024-02)
Tarte Shape Tape Concealer
All-time low: $7.93(2019-01)

Which is Better?

e.l.f. Power Grip Primer Wins
78%
Primer
vs
68%
Concealer

e.l.f. Power Grip Primer leads by 10 points based on 1,402 Reddit opinions.

Why Grip PrimerWinner
  • Better Value for Money (94% vs 67%)
Why Tape Concealer
  • ⚠️ May look "pretty bad" if blended with a finger.

❤️The Love/Hate Breakdown

Sentiment Breakdown

39%Positive
Positive
39%
Neutral
50%
Negative
11%
Based on 785 Reddit opinions

Sentiment Breakdown

33%Positive
Positive
33%
Neutral
51%
Negative
16%
Based on 617 Reddit opinions

Frequently Asked Questions

Which is better, e.l.f. Power Grip Primer or Tarte Shape Tape Concealer?
Based on 1,402 Reddit comments, e.l.f. Power Grip Primer is the preferred choice with 78% positive sentiment vs Tarte Shape Tape Concealer's 68%. e.l.f. Power Grip Primer leads by 10 percentage points.
Should I buy e.l.f. Power Grip Primer or Tarte Shape Tape Concealer?
If you want the safer choice based on community sentiment, e.l.f. Power Grip Primer has stronger approval ratings (78% vs 68%). However, Tarte Shape Tape Concealer may still be better depending on your specific needs, budget, or use case.
What do Redditors love about e.l.f. Power Grip Primer?
Reddit users highlight: Affordable (around $8).. Helps mattify the face.. Makes foundation stay in place.. With 785 mentions and 78% approval, it's a well-regarded choice in the community.
What do Redditors say about Tarte Shape Tape Concealer?
Reddit users highlight: May look "pretty bad" if blended with a finger.. With 617 mentions and 68% approval, it remains a popular alternative.
How many Reddit reviews were analyzed?
This comparison analyzed 1,402 Reddit comments: 785 about e.l.f. Power Grip Primer and 617 about Tarte Shape Tape Concealer. Data was sourced from Makeup products community discussions.
How accurate are these ratings?
Our sentiment analysis is approximately 80-85% accurate compared to manual review. Well-discussed products with many mentions tend to have more reliable scores than niche items with fewer data points.
Why trust Reddit over professional reviews?
Reddit users bought products with their own money and have no incentive to mislead. You're seeing hundreds of real opinions across different use cases, not just one reviewer's take. This crowdsourced approach surfaces both common praise and recurring complaints.

688 Reddit opinions analyzed · Last updated 6/6/2026