tldr; LUS Brands Love Ur Curls is generally liked for definition and good second-day hair, but some users report issues like over-moisturization and hair loss.
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Best praise vs top criticism for LUS Brands Love Ur Curls 3-Step System
“My hair refresh routine is spraying my hair with water mixed with love ur curls conditioner and all in curling cream. I get them little wet and diffuse. The diffuser is a game changer. I use shark.”
“Straight haired mom of a daughter with very curly hair here (in Canada). It’s been a learning process and we’ve through so many products. We currently use: - LUS Love Ur Curls Shampoo - LUS Love Ur Curls Conditioner - Curl Shoppe Butter Milk Leave-in Conditioner - Curl Shoppe Butter Milk Styling Gel Max Hold We shampoo and rinse and then condition. After putting conditioner in, we comb her hair out. This conditioner is honestly amazing - we’ve tried so many in the past and this is the only one that allowed us to comb through the curls without it hurting. Rinse conditioner off well after. Then put the leave-in conditioner in - I section her hair and make sure it’s applied thoroughly but I avoid the scalp to prevent build up. Wait about 10 mins and then I apply drops of warm water if I need to but her hair is typically still dripping wet at this point and I go through and apply the gel through small sections and comb through. I then use a diffuser to dry her hair. It keeps the curls defined and not tangled. We do this process once a week. Refreshing the curls is an easy process (just spray with water and reapply leave-in and gel).”
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142 Reddit opinions analyzed • Last updated 2/24/2026